Mailchimp: Email Marketing Service

If you are finding online tool to build an email list and Want to send email updates to subscribers. MailChimp is the world’s best leading email service provider and it is easy to use.

This plugin used for multipurpose integration with MailChimp. It fetches all Variables, Lists and Interests groups from MailChimp account. Merge variables and interest groups can add and delete right from WordPress Dashboard. Once merge interest groups are setup then Subscriptions Form generate from selected List’s variables and interest groups. All these groups are displayed on form for user choice.

# Reason to Build an Email List?

Most of users who abandon your website will probably never visit back unless they buy something from you, or you successfully get them to subscribe to your email list.

Email is private, personal, and by far the most direct form of communication on the internet. Most people check their inbox more than their social media streams. An email will stay in the inbox unless a user takes action on it. On social media, your message will buried into user’s timeline.

# Why Use MailChimp for my Site?

It provides beginner friendly email marketing service which is best to use and has tons of WordPress integration.

It is most affordable for beginners because it is free as long as you send less than 12000 emails per month or have less than 2000 subscribers. That means you can start right away without spend any money.

If your subscribers are more than 2000 then you can upgrade your account to paid plan.

Aside from just capturing and sending emails, some other cool features allows you to set up auto-responders, monitor the performance of your email campaigns, setup RSS to email subscriptions and design beautiful email templates with comprehensive analytics reports.

# How to Start using MailChimp

The 1st thing you will need is a MailChimp account for connect to your WordPress site.

Visit the Mail-chimp website and click on the ‘Signup Free’ button.

Fill in your email and create a username / password for your account.

Once you are signed in, you will redirected to your Mail Chimp dashboard.

# Prepare the List of your Email

The first thing you need to do in your MailChimp account is setup an email list. On your MailChimp dashboard, click on ‘Create A List’ button.

You will asked to provide information like the name for your email list, an email address where users can reply to, a reminder for people how they got on your list, etc. Fill the form and click on the Save button.

That’s it, your first email list is create successfully. Now you need to connect your email list to your WordPress, so your website visitors can subscribe.

# Adding MailChimp Email Signup Forms in WordPress

MailChimp comes with a built-in basic subscription form. All you need to do is go to the Lists page in your MailChimp account. Next click on the downward arrow button next to your email list and select sign up forms.